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About TFP

Taurus Financial Planning provides financial planning, tax strategy and investment guidance to high-earning professionals for a flat-fee.

No commissioned product sales.  No asset-based fees. No asset minimums or pressure to move your accounts. Just high-quality, unbiased advice for a flat, transparent fee.

The Mission is Simple

To deliver expert financial planning, tax strategy, and investment guidance to high-earning professionals—without the conflicts, complexity, or high costs of the traditional system. Just clear, objective advice designed to help you make smart financial decisions with confidence.

What Differentiates TFP:

Financial Planning Focused

Most firms use financial planning as a gateway to pitch investment management or sell commission-based products. At Taurus, financial planning advice is the focus – not a sales tactic.

Tax Planning Expertise

For high earners, taxes are the single largest expense. While many traditional firms shy away from giving tax advice, TFP leans in. Your tax situation may not be complicated, but it still deserves careful attention to ensure you're taking advantage of available strategies and avoiding costly mistakes.

Flat-Fee Pricing

At TFP, you pay for advice and guidance—not based on your account size or an advisor’s commission. Our flat-fee model removes hidden incentives and puts you in control. No commissions, no percentage-of-asset fees—just clear pricing, that reflects the actual work I do for you.

Expertise with Corporate Professionals

TFP specializes in working with corporate professionals—particularly those navigating Equity Awards, Deferred Compensation Plans, High Tax Bills and Concentrated Stock Positions. We understand the complexity of your financial life and the importance of making the right decisions at the right time.

Stay In Control of Your Investments

You don’t need to transfer your accounts to work with us. We offer guidance on investment strategy and implementation—while you stay in control of your assets. And, if you want to delegate investment management, we charge a flat-fee, not a fee based on your account size.

Education-Focused

We don’t just tell you what to do—we explain why. This approach helps you grow your financial knowledge, take control of your decisions, and feel empowered every step of the way. I want clients to feel empowered and capable of managing their own finances.

Fiduciary

As a fiduciary, we’re legally and ethically obligated to act in your best interest. Always. No hidden agendas. No sales pitches. Just advice you can trust.

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Message from the Founder

I’m Mark Chisenhall, CFA and the founder of Taurus Financial Planning. I started this firm with a simple belief: high-quality financial advice should be accessible, objective, and free from hidden agendas.

The traditional financial advice model often puts Wall Street’s interests ahead of yours. It’s designed to generate high fees, promote high-margin products, and convince you that your finances are too complex to manage without giving up control. At many firms, financial planning is just the entry point to a sales pitch for investment management or commission-based products. When advisors only get paid if you buy what they’re selling, real planning takes a back seat.

I saw this firsthand in my years working at a global investment firm and boutique RIAs. The industry rewarded asset gathering and product sales, not thoughtful, personalized advice. That disconnect led me to create Taurus Financial Planning—a flat-fee firm built to serve corporate professionals who want clear, unbiased guidance without being pressured to move their assets or buy financial products.

Whether you’re looking to organize your finances, explore tax strategies, or make smart decisions about Deferred Compensation Plans, Equity Awards, or investments, you’ll get advice that’s straightforward, conflict-free, and aligned with your goals.

I’m a CFA® Charterholder with over a decade of experience in financial planning and wealth management. I hold an MBA in Finance from Southern Methodist University and an MA in International Studies from the University of Denver. I also serve as Vice President of the Arkansas CFA Society.

If you are looking for support from a trusted partner to navigate your finances and make decisions with confidence, I’d love to connect.

The traditional financial advice model puts Wall Street’s interests ahead of yours. It’s built to generate high fees, promote high-margin offerings, and create the impression that your finances are too complex to manage without handing control of your money to Wall Street.

At most firms, financial planning is just the hook—used to lead into a sales pitch for investment management or commission-based products. And since many advisors only get paid if you buy what they’re selling, it’s no surprise that real financial planning takes a back seat.

It’s a flawed system, especially for people simply looking for guidance on important financial decisions. Other professionals, like CPAs and attorneys, charge based on time and expertise. Only Wall Street gets away with charging based on how much money you have, regardless of the time, effort and resources required of the advisor.

Taurus Financial Planning aims to offer a better alternative.

I believe high-quality, objective advice should be accessible—without people having to navigate hidden agendas, inflated fees, or convincing sales pitches to buy often unnecessary products.

Whether you’re just looking to organize your finances and align your wealth with your goals, or seeking guidance on tax strategies, Deferred Compensation Plans & Equity Awards, or your investment strategy, you’ll get straightforward, unbiased advice – for a flat, transparent fee.

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Mark Chisenhall is the founder of Taurus Financial Planning, a flat-fee advisory firm built to provide high-quality, objective advice—without the conflicts that dominate traditional wealth management.

Mark has over a decade of experience in financial planning and wealth management working at a global investment firms and several boutique RIA firms, where he saw firsthand how much of the industry is driven by asset gathering and product sales— with financial planning an afterthought.

That disconnect led him to launch Taurus Financial Planning. Mark created the firm to serve professionals who want thoughtful, personalized guidance—without the pressure to move their assets or buy financial products. Whether clients are contributing to a Deferred Compensation Plan, investing in real estate, focused on paying down debt, gifting to charity, or simply prefer to stay in control of their own investments, Taurus offers clear, conflict-free advice for a transparent, flat fee.

Mark is a CFA® Charterholder and Vice President of the Arkansas CFA Society. He holds an MBA in Finance from Southern Methodist University and an MA in International Studies from Denver University.

Are you interested in learning more?

If you are interested in learning more I encourage you to review this case study that highlights the goals-based approach implemented by TFP for clients. If you’re interested in learning about working with TFP, you may schedule time here.

Mark Chisenhall,

CFA, MBA – Founder

Yes, I have years of experience working with corporate executives in my time with Goldman Sachs and other firms. And yes, I live in Bentonville so working with the local Fortune 1 Company is obvious.

The TFP Newsletter: Personal Finance

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The TFP Newsletter: Personal Finance

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